You don’t have to be a veteran e-tailer to understand the value of loyal customers. They’re not only repeat purchasers, but they have higher average order values than one-time buyers. They’re also brand advocates who consistently refer new customers to your online store. And they increase your average customer […]

Editor's note: Michael Lazar is an Executive at aACE integration partner ReadyCloud. We're delighted to share his expertise in eCommerce with our audience.

Editor's note: Michael Lazar is the Executive Director of Marketing at ReadyCloud. We're delighted to share his expertise in eCommerce with our audience.